Graphic design and communication Archives

The use of colors in graphic design

The use of Colors in Graphic and Web Design Who works with graphic design knows very well that colors are as important as the graphic itself. It is not a secret that colors are often associated with feelings and moods and the right choice of color is thus extremely important to characterize a graphic production. But what counts even more in a graphic composition is the right combination of colors.The Color theory in design is indeed a science which goes beyond the taste of the single Artist. In this…

The power of Fonts and Type

The power of Font and Typeface Today I would like to talk about a very useful instrument that any web developer, graphic designer or an editor has in his hand. That instrument is so powerful but often not enough weighted when it comes to finalizing a creative work. Indeed we sometimes do not even realize it the because it happens to trigger automatic mechanisms in our brains without us even realizing it.The instrument I am talking about ant that will be the subject of this post is the use…

10 Best Design Books to read in 2021

10 Best Design Books to read in 2021 In this article we would like to discuss about our personal ranking about books that can potentially have a great impact in the life of a graphic designer, a creative or a web developer. We are aware that choosing only ten books between many other important publication is not simple (and maybe not fair), considering also that different niches of graphic design are sometime tackle. However, we decided to write about our tastes to give you a suggestion in case not…

Crowdsourcing, opportunities and limits

Crowdsourcing, opportunities and limits Our first experience with crowdsourcing dates back to 2007, until then we had not heard of it or, at least, we had never really been interested in the subject, despite our assiduous browsing. We finally decided to participate in the first contest, competing for a new advertising campaign for Sant'Anna water, a famous brand with an attractive budget. The client's approval boosted our self-confidence and raised our expectations, and by the end of our first contest we were already completely fascinated by this type of…